"Marketing will grow in importance as institutions have to rely more heavily on adult students and online education to increase enrollments," according to industry experts at the annual Competing in Higher Education Conference that ended this week.
"While higher-education enrollments are expected to increase in the next decade, the overall rate of growth is projected to drop. But the adult-student market, which increasingly is geared to online programs, should remain robust. That shift in enrollment patterns will increase the attractiveness of the online market," but competition for those adult students will increase. Source: Chronicle of Higher Education Today's Report
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