College Confidential is currently featuring required reading for incoming freshmen at colleges and universities across the country. In the next few days and weeks, we will be featuring more great reads from that list.
Incoming freshmen at Case Western Reserve University in Cleveland are reading "Bottlemania: How Water Went on Sale and Why We Bought it" by Elizabeth Royte--available in the Goodwin Library.
Even as tap water rises to its highest levels of purity and cleanliness, the bottled-water industry has inexplicably grown into a $60 billion dollar industry. Royte pulls back the curtain on the marketing monster (masterminded by Pepsi, Coke, and Nestle) that has not only created an absolutely unnecessary product, but has generated massive amounts of waste via mountains of plastic water bottles and fleets of water bottle trucks.
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