Jeremy Littau wanted to generate some buzz about the multimedia reporting course he’ll teach next fall at Lehigh University, so he made a YouTube video about it. Mr. Littau, an assistant professor of journalism and communication, put the video up last week, before registration started. So far the advertisement seems to be working.
A browse through YouTube suggests that relatively few instructors promote their classes there, and that many of those who do are teaching online courses. In some videos, professors talk straight into the camera and give an overview of the course. Others show still and moving pictures of the subject matter. Mr. Littau’s video uses interviews with current students about what they learned and footage that they produced in the course.
Mr. Littau e-mailed the video to journalism majors and posted a link to it on Facebook and Twitter. He still sends copies of the syllabus to students who ask about the class, but he thinks the link to the video may be more helpful. “A syllabus can’t go viral,” he adds.
Watch the video.
http://www.youtube.com/watch?v=AGoIfYx-eAA
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