Thursday, February 25, 2010

New Revolution

"Penguin Boss Unfazed by the March of ebooks"
From the Article:

"When it first appeared in the 1930s, the paperback was regarded with suspicion and alarm in the book industry. Deploying a brand new technology, it brought cheap literature to the masses, transforming reading habits. The revolution shook the gentlemanly world of publishing to its core.

Three quarters of a century later the British company behind this disruptive force, Penguin, finds itself at the centre of another epoch-defining upheaval. The relentless march of the electronic book – epitomised by Amazon’s Kindle reader and the forthcoming Apple iPad – threatens to hollow out the publishing world in the same way as the internet has altered forever the dynamics of the music industry.

Penguin boss John Makinson likens the rise of the ebook to the moment when Johannes Gutenberg invented the printing press in the 15th century."

Access the entire article.

Source: Article in MailOnline February 25

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