White people—including children as young as 10—may avoid talking about race so as not to appear prejudiced, according to new research. But that approach often backfires as blacks tend to view this “colorblind” approach as evidence of prejudice, especially when race is clearly relevant.
These results are from two separate sets of experiments led by researchers from Tufts University and Harvard Business School. Their findings are reported in the October issue of the Journal of Personality and Social Psychology and the September issue of Developmental Psychology. Both journals are published by the American Psychological Association and available in the library.
"Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction" Journal of Personality and Social Psychology
"Learning (No,t) to Talk About Race: When Older Children Underperform in Social Categorization" Developmental Psychology
Source: American Psychological Association
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