Times are only getting tougher for small private liberal-arts colleges and small colleges in general, but a prominent management consultant said on Tuesday that they can help themselves by emphasizing their advantages.
The consultant, George Dehne, said that to attract the best students, small colleges need to update their marketing campaigns to advertise not just that they have small class sizes but why that is important.
Colleges should be emphasizing to students that "you have to be prepared—you can't hide in a small class," he said at a session of the annual meeting here of the National Association of Independent Colleges and Universities. "You have to be able to defend your views. You are going to learn from others."
Source: Chronicle of Higher Education February 6
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