"Eager Sellers and Stony Buyers" in the June issue of the Harvard Business Review considers the psychology of new product adoption. The full text is available in the library, but here is the abstract.
Companies spend large sums trying to segment, reach, and influence potential customers. They should think about targeting those customers’ online alter egos, as well. "Avatar-Based Marketing", aso in the same issue of HBR, is available here full text. From this site you can access a podcast about marketing to avatars.
Source: Harvard Business Review June 2006
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